• Antoni C. Maroto

My LinkedIn Etiquette

Updated: Dec 25, 2019

Some of you might now know it yet, but I am not a big fan of social media. I'm only on LinkedIn because it is low-maintenance and has proven beneficial for business purposes.

Besides having a profile that may serve as your CV, one of the main functionalities on LinkedIn is to create and grow your professional network.

My general practice is only to add to my network people that:

  • I have worked or collaborated with in the past.

  • I work or collaborate with at present.

  • I have met and talked to at events.

  • Are family, friends, or schoolmates.

  • Are members of associations that I belong to.

Outside of that, I may not add people unless they include a personal note that is not spam. That is indeed what I do every time that I want to get in touch with people I don't know.

However, I have noticed that some people will request to be added because:

  • They have liked and/or commented on one of my messages, posts, or articles.

  • We have mutual connections.

While I surely appreciate having people add to my conversations, those cannot be the only reasons to include them in my network.

I don't add people on LinkedIn to increase my number of connections. I believe it is about quality, not quantity.

Think about it: Would you want to create a link with a stranger? That is a risk that I'm not willing to take!

READ: Here's What Happened When I Accepted Over 300 Random LinkedIn Requests

If you don't know me at all, but you happen to like my content, you can choose to follow me instead. Check this link to see how.

Please, don't take it personally if I have declined your invitation to connect. That doesn't mean that I don't like you or that I don't want to talk to you.

If we don't know each other and want to discuss professional affairs, feel free to send me a message. If you can't do it on LinkedIn, you can send me an email. You will find my address at the top of this page.