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Don't Cut Corners

Did you notice that ß and β are actually different letters?

  • ß is a letter of the Latin alphabet known as Eszett, and it’s used in German to represent the double-s digraph (ss).

  • β is a letter of the Greek alphabet known as Beta, and it may represent the sounds of b (Ancient Greek) and v (Modern Greek).

When searching the web for medical and scientific terms, it’s essential to be as thorough as possible.

As stated in this article:

  • Search engines don’t understand context.

  • Whatever text is typed into the search bar is what the engine looks for.

For instance, if you look for *ß-carotene,* you’ll come up with far fewer results than “β-carotene.”

We don't cut corners

Be careful when taking shortcuts — some characters are not interchangeable and could mislead you!

Fortunately, there are qualified professionals who are happy to help you draft or edit your content.

Feel free to reach out to discuss your needs with me!


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